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MeDryDive is an EU co-financed project under COSME Programme which works on the design of a new transnational thematic tourism product with Underwater Cultural Heritage (UCH) in Greece, Italy, Croatia and Montenegro as main tourism attractions. MeDryDive innovates as it integrates personalized Cultural and Creative Industry (CCI ) apps like Augmented Reality apps, serious games, videos into the tourism product. Digital Content and CCI Apps created within the project will enrich the experience of tourists both divers and non-divers and will stimulate their interest on MED Underwater Cultural Heritage and diving.